Calculate the true cost of hiring SDRs versus using AI-powered lead generation. See your potential savings instantly.
How many qualified sales meetings do you want per month?
Where would you hire SDRs?
How many SDRs do you currently have?
What's your average annual contract value?
How long until new SDRs are fully productive?
What % of SDRs leave each year?
Download a personalized PDF report with full cost breakdown, 3-year projections, and implementation recommendations.
Our calculations are based on real-world data from B2B SaaS companies and industry benchmarks. Here's what we factor into the numbers.
Base salaries sourced from Glassdoor, Built In, and RepVue salary databases (2025 data). We add 25% for benefits (health insurance, 401k, payroll taxes) based on BLS employer cost averages.
New SDRs take 3-6 months to reach full productivity. During ramp, they generate 50% fewer meetings while earning full salary. We calculate lost opportunity cost at $500 per missed meeting.
This reflects the average value of a qualified meeting that could have been booked by a fully-ramped SDR.
Average SDR turnover is 25-35% annually (Bridge Group, 2024). Replacement costs include recruiting fees (50% of base salary), lost productivity during ramp, and knowledge loss.
Higher turnover rates compound costs significantly—a 40% turnover rate can add $30K+ per SDR annually.
We include often-overlooked expenses:
Our AI lead generation pricing is based on punchDev's actual service tiers:
Includes $2,500 one-time setup fee (CRM integration, messaging templates, ICP research).
We assume an average SDR books 15 qualified meetings per month at full productivity. This is based on the Bridge Group's SDR Metrics Report (2024) median across B2B SaaS.
Your actual SDR performance may vary by ICP complexity, deal size, and market maturity. Enterprise ICPs typically yield 8-12 meetings/mo; SMB can exceed 20/mo.
The calculator provides industry-average estimates based on real data from hundreds of B2B SaaS companies. Your actual costs may vary based on:
For a customized analysis specific to your company, book a free strategy call where we'll review your actual numbers.
We calculate the true fully-loaded cost of an SDR, not just base salary:
We do NOT include desk space, onboarding costs, or commission (since that's performance-based and applies to both SDR and AI models).
The AI costs shown are punchDev's actual service pricing:
This includes everything: AI research, email personalization, reply handling, meeting booking, CRM updates, and ongoing optimization. No hidden fees, no per-seat charges, no tool stack costs.
Other AI SDR platforms may have different pricing structures. Contact us to discuss custom volume pricing.
The calculator uses industry-standard assumptions to provide quick, reliable estimates. If you need custom assumptions (different SDR productivity rates, specific tool costs, unique benefits packages), book a strategy call.
We'll create a fully customized financial model based on:
SDR turnover averages 25-35% annually, which means:
For a $70K SDR with 25% turnover and 4-month ramp, you're paying an extra $20K+ annually just from churn. This compounds with larger teams.
AI lead generation has zero turnover cost—the "team" never quits, never needs vacation, and maintains institutional knowledge indefinitely.
The calculator is designed for typical B2B SaaS companies targeting mid-market or enterprise accounts. It may underestimate or overestimate costs if you:
For a detailed analysis of your specific situation, schedule a free consultation.
This is the most common objection we hear. The short answer: it depends on what you're optimizing for.
AI excels at:
Human SDRs excel at:
Most B2B SaaS companies find that AI can handle 70-80% of outbound prospecting while human SDRs focus on high-value, high-touch accounts. This is often the best of both worlds.
See our blog post on 5 signs you need AI lead generation to assess fit for your situation.
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This calculator was created by Georges Duplessy, founder of punchDev Marketing, after working with dozens of B2B SaaS companies struggling with SDR hiring, retention, and costs.
The formulas reflect real-world data from:
We built this calculator to help founders make informed decisions about how to scale outbound—whether that's hiring SDRs, using AI, or a hybrid approach.